At 10:00 on March 21, 2018, Guohua WAN, professor of Shanghai Jiao Tong University, was invited to visit CEEP and gave a talk entitled “Financing a Startup Retailer with Marketing Efforts”. The report was hosted by Prof. Baojun TANG, many teachers and students attended the report.

　　Guohua WAN is currently a distinguished professor of Shanghai Jiao Tong University and an associate dean of the Antai College of Economics and Management. Before that, he was engaged in scientific research and teaching work at Hong Kong University of Science and Technology, University of Macau and New York University. He received bachelor, master and doctor degrees from Huazhong University of Science and Technology, Shanghai Jiao Tong University and Hong Kong University of Science and Technology respectively. His main research interests are supply chain management, service operation management, information systems and management, research results published in Operations Research, INFORMS Journal on Computing and Mathematics of Operations Research, and Senior Editor of Production and Operations Management.
　　In today's report, Professor Guohua WAN mainly introduced the problem from supply chain perspective and consider the supply chain with one supplier and one retailer (a startup), where the retailer sells to an uncertain market. They study how the retailer should make the operational and financial decisions jointly, and how the retailer’s operational decision is influenced by the financial channel. Furthermore, given that a larger market share is desirable for the supplier, they study whether the supplier is willing to provide trade credits for the retailer’s procurement, and/or whether to lend cash to the retailer to fund the marketing effort.After the report, Professor Guohua WAN took the picture with teachers and students at CEEP together.